The US-based Coca-Cola Enterprises will open a financial services center, which will serve its activity in Western Europe markets. The American bottling company, which is one of the largest in the world, owns the rights of the drink in Western Europe and operates in seven countries in the region, covering about 170 million customers. It has no connection with The Coca-Cola Hellenic Bottling Company, which sells the brand in Bulgaria. Entering into the Bulgarian market is expected by the summer of 2013, the center will be located in Sofia and will employ around 150 people.