BCCI presented an online platform aimed at improving the marketing strategy of the SMEs, which is being developed within the Project “Linked2Media”. The meeting was attended by representatives of the BCCI and Greek partners – technical developers on the project.
“Linked2Media” is implemented under the 7th Framework Programme of the European Commission with the active participation of the BCCI. This project brings together the expert potential of 13 organisations from 7 countries – Bulgaria, Greece, Ireland, Spain, Italy, Romania and Turkey.
The innovative online platform gives representatives of the SMEs the opportunity to learn about the available news from the popular social networks and other websites, and to track their reputation’s trends. By using the platform companies will be able to obtain information about the rating of their brands and products, and to identify the needs of the market and improve their marketing strategy.
During the testing random names of companies, services or products were entered into the system through the use of keywords, thus the results generated by the platform were demonstrated. Subject to the testing were four economic sectors – tourism, food/beverages, clothing/shoes and computer technologies.
The workshop was very successful since the participants were very active and provided the developers with valuable feedback. The general impression was that the platform is very interesting and it can be a very useful tool for companies.
For more information please contact: BCCI, “European Integration and European Projects” Directorate, Tel.: 02/8117 536, e-mail: projects3@bcci.bg.