State Fund "Agriculture" and the "Trakia" Regional Vine and Wine Chamber signed a contract for implementation of a fifth promotional programme approved by the European Union.. This is the “Interstate programme for promotion of wine to third countries (Russia and China)." It is a multinational programme, offered jointly with the Romanian Association of Wine Producers and Wine Products "Dobrudzha", and is orientated towards the markets of Russia and China. The duration of the programme is three years.
The total budget for the first approved programme for the promotion of wine is approximately EUR 3.2 million for the three annual phases of the contract implementation. The project aims at improving the image of wines with a protected designation of origin (PDO) and protected geographical indication (PGI). With its help the position of products in existing markets should be strengthened and exports of wines with a protected designation of origin and protected geographical indication should increase.
Half of the project’s budget is provided by the EU, 30% are co-financing from State Fund “Agriculture”, and beneficiaries should have 20% of funds.