Spirits producer Vinprom Peshtera (VP) Brands International has identified Kenya as its launch pad for expanding into the rest of Africa

Photo: vp-brands.com

FLIRT Vodka, one of the most successful brands in the portfolio of VP Brands International, just got a new distributor for Kenya. The Company signed a distribution agreement with one of the key players on the Kenyan market, Mohan`s Oysterbay Drinks Kenya Ltd., a leading purveyor of alcoholic beverages and soft drinks in East Africa. To celebrate the new contract, Mohan`s Oysterbay Drinks Kenya Ltd. organized a special event. It was attended by representatives of VP Brands International’s Export Department who presented the Company and the Brand to leading merchants, partners, and the media in the African nation’s capital of Nairobi at the end of August.

“We see Kenya as a major market for us, a market we can use to gain experience and develop good trading practices which will help us reinforce our export positions in neighboring countries in East Africa such as Ethiopia, Uganda, and Tanzania” experts of the Export Directorate commented at the event. 

“FLIRT Vodka was the first brand to introduce to the Kenyan market one of its fruity varieties – Green Apple Vodka. Currently, the brand portfolio includes 6 more different flavors. The brand’s growth over the past 5 years has been promising” representatives of the distributor added. According to market research by IWSR, FLIRT VODKA was Kenya’s Number 1 imported vodka brand in 2016.

“Our goal is to turn FLIRT Vodka into a household name on the market and we fully believe we can accomplish this thanks to our partnership with Mohan’s Oysterbay Drinks LTD who have planned serious commercial activities to promote the brand“ VP Brands officials noted.

The top categories of high-alcohol drinks in terms of consumption in Kenya are whiskey and vodka and Kenya’s capital city, Nairobi, is attracting more and more international companies and experts which raises its standard of living.

The good, soft, and pure taste is key in the production process for FLIRT Vodka. To achieve it, we use the innovative silver filtration technology which guarantees the high quality of the end product. FLIRT is the vodka brand which has been enjoying the highest growth rates on the export markets over the course of the last several years. It has won a number of medals from global competitions and that is appreciated by the foreign partners of VP Brands International.

Source: https://vp-brands.com