The Bulgarian Small and Medium Enterprises Promotion Agency in partnership with the Bulgarian Chamber of Commerce and Industry, the Bulgarian Industrial Capital Association, the Confederation of Employers and Industrialists in Bulgaria, the Bulgarian Industrial Association and the Bulgarian National Television join forces in the initiative "Your Choice Matters".
The aim of the initiative is to help overcome the economic consequences of the COVID-19 pandemic, in particular - the decline in exports of goods manufactured in Bulgaria in 2020.
The message of the initiative "Your Choice Matters" is based on data that show the possibilities to compensate for the decline in exports in 8 categories through joint actions of Bulgarian consumers, based on their choice of local products.
Five videos are being broadcast on the BNT and YouTube - about furniture, wine, chocolate, shoes and perfumes. Three more videos are coming out - about textiles, toys and bicycles. Specific examples of successful Bulgarian companies are being promoted.