Sofia Success Stories


Acronis Bulgaria has opened its new office in NV Tower – one of Sofia’s latest and most beautiful office buildings. The global cyber defense leader made a move because of the ever-growing team in our country and because of plans to double the number of employees to 1,000 within two years. The company says that Sofia has its largest development center – with specialists in R&D, sales, marketing, maintenance, and design. The Deputy Mayor of Sofia Municipality, Mr. Gencho Kerezov, also participated in the official opening ceremony of the new office.

NV Tower is located in the southeastern part of Sofia, an area that has developed a dynamic investment activity in recent years and is becoming one of the main areas for business and new construction in the city. The project follows the latest urban and architectural trends. The building has 21 floors and combines class A office space, residential floors, and floors for events, trade, sports, spa, and entertainment.

The Sofia-based startup Rush has attracted a USD 300,000 investment from the LAUNCHub Ventures fund. The company develops a fully automated solution for tracking shipments and submitting status updates to customers for the movement of products after online purchases. Rush was launched in 2019, and the e-purchases boom due to the pandemic led to their product’s rapid development. The company will increase its team and grow its portfolio of e-shops using its supply tracking module.

Another Sofia startup in e-commerce has made a successful step in its development. It is Metrilo – the platform for analyzing sales and consumer behavior of online stores. The company became part of the French Sendinblue. In its official announcement, the buyer states that in addition to the Bulgarian Metrilo, it invests in two other companies with capital for transactions totaling USD 47 million.
Sendinblue is a leading platform for full digital service by automating processes and digital marketing campaigns such as email and SMS marketing, CRM, registration forms, and more for corporations, online merchants, agencies, and individual clients. Among the brands in her portfolio are Carrefour, Michelin, Tissot, and Louis Vuitton. The company has offices in Paris, Toronto, Seattle, Berlin, Noida and has just launched in Sofia. Metrilo in Sofia will continue its activities as before but as part of the global business of the French company, which serves over 300,000 active users in 160 countries around the world.

The Innovation Capital venture capital fund has added two new companies to its portfolio, operating from Sofia. The Sappience startup will receive BGN 300,000 funding for team expansion and marketing of their product Asset Insider for rapidly digitalizing companies with a large inventory and numerous physical assets. The development of the platform for video messages and video calls with celebrities Greet.bg will also be supported with a capital of BGN 50,000. The platform was launched in March 2021 and has since quickly brought together over 150 of the most popular Bulgarian vloggers, influencers, musicians, actors, stars of the fashion industry, and more. With the investment, the company will develop the platform’s functionalities. Customers can request personalized videos, video calls with celebrities, and other products from the entertainment business targeting Generation Z. The investments in both companies are made with public resources provided by the Fund of Funds. OP “Innovation and Competitiveness” 2014-2020 and with additionally attracted private capital.

The venture capital fund Morningside Hill, another Fund of Funds fund manager, has announced its investments. It will support Sofia-based virtual reality company ZenArt with nearly EUR 1 million.The startup wants to double its team and be able to increase the volume of its production. ZenArt launched in 2019 and develops photorealistic interactive VR experiences for walking to exotic destinations and individual orders of corporate clients, such as a virtual training environment for training purposes.

Sofia-based Vital Concept, which produces food supplements distributed in pharmacies, drugstores, food chains, and Amazon, will also be supported with EUR 500,000. The investment aims to support the company’s marketing and sales to further establish it on the market in conditions of increased demand for health products.