Sofia Success Stories


Published by the Sofia Investment Agency

Nestle Bulgaria inaugurated a new production line for the Smarties brand in its Sofia factory, following an investment of BGN 19 million. The investment aims to expand the Swiss company’s production in Bulgaria. The new line includes about 100 fully automated newest-generation machines. The investment will also create 70 new jobs. The new factory spreads over an area of ​​over 4,000 sq.m.. Its production will cover deliveries to the local market and export to ten European countries.

Тhe construction of a new logistics park of the Bulgarian logistics company Zora Logistic MMS for white goods and other household appliances has started in the Sofia-Bozhurishte industrial zone. The facility is expected to be commissioned in the first months of 2023. The new logistics park covers an area of ​​80,000 sq. m. and will include an administrative building and warehouses for the goods of the retail chain. The construction will follow the latest standards for high-quality materials, energy efficiency, and independence through its voltaic installation. The park will also have an e-car charging station.

Palfinger Productiontechnik Bulgaria EOOD received a Class A investment certificate for the  “Establishment of a Palfinger Shared Services Center” investment project in Sofia. The project is worth BGN 4,432,000.

Palfinger Productiontechnik Bulgaria was established 15 years ago and is part of the Austrian Palfinger AG. The company produces lifting and transport systems and solutions and already has 2 factories in Bulgaria – one in Tenevo, which produces hydraulic cylinders, and another in Cherven Bryag, where metal components for cranes are produced to be exported to Slovakia and Austria. The third production unit of the company will be located in Sofia and create 200 new jobs.

Azerion, the Dutch platform for web-based games and other entertainment content, has announced the acquisition of the Sofia-based digital monetization platform PubGalaxy. PubGalaxy has been rated by Deloitte as one of the fastest-growing technology companies in Central Europe. PubGalaxy is to assist Azerion with its monetization strategies and facilitate partnerships between publishers and advertisers.

Founded in 2001, today PubGalaxy is a 360-degree locally developed platform for optimizing ad revenue that helps publishers optimize their campaigns and increase ad revenue. The company’s expertise will add value to the services that Azerion provides to its network of customers.